Martechnology

Over the years, programmatic advertising has become brands’ go-to technology to reach people with relevant messaging across channels and devices. Yet, it’s largely been powered by third-party cookies, which are falling out of favour as consumer privacy preferences continue to shift.
Growth rates in several APAC markets could easily accelerate with a push from publishers or advertisers. As these markets develop, the efficiency and effectiveness gains achieved by advertisers, agencies, and publishers elsewhere will become more apparent and fuel growth in APAC. It’s a defining point in time for

Many organisations are now recognising their current brand safety tools are not enough, and are turning instead to a blended approach to brand safety and suitability .According to a study commissioned by CHEQ and Digiday, nearly two-thirds of advertisers say existing brand safety tools are not fit for purpose.Unfortunately, 92% of respondents also stated they would forgo the use of brand safety tools if they were not achieving adequate reach, however 99% are seeking more customised tools to ensure safety, without sacrificing reach.
Modern marketers who want to thrive in the new marketing age

Creating a great customer experience is the competitive differentiator for your brand. Great content is how you create these experiences, how you interact with your customers, and how you engage them in omnichannel conversations. Your customers have high expectations for these interactions – they want them personalized, relevant and fresh. That means the pressure is on for your brand to continuously deliver relevant, engaging content to the right person, at the right time, on the right channel.
To keep pace with these digital demands, content needs to be understood as a strategic component t

Customer intelligence is using data to create more granularity in every aspect of your business, delivering a delightful customer experience. You leverage the data to create personalized experiences across multiple channels and touchpoints. It’s not enough to collect data; the real deal is analyzing it right.
The blend of data science and analytics will help your business answer the most complex questions, unraveling the intricacies of what the customer wants. This blog post will help you form a unique perspective on customer intelligence. Let’s drill it down!
Customer intelligence gives po

Modern marketing is all about making sense of data, and predictive analytics empowers you to do that. It helps you leverage AI to predict future marketing patterns and trends. Brands must anticipate customer needs to tailor a delightful customer experience.
Data can inform your marketing and help you comprehend customer behavior. Analyzing marketing data such as engagement, past brand interactions, and purchase history will help steer your marketing in the right direction. Here’s how to use predictive analytics to make smarter marketing decisions!

Today at Accelerate, Amazon’s annual seller conference, Amazon (NASDAQ: AMZN) introduced three new audience types within the Amazon Customer Engagement tool to help sellers increase their email marketing reach at no cost. For the first time, sellers can now expand beyond brand followers when sending free marketing emails to reach their most loyal customers, such as repeat customers, recent customers, and high-spend customers.
“Brands are able to quickly acquire new customers in the Amazon store, but they expressed a need for improved tools to increase customer lifetime value,” said Benjami

DeepIntent, the leading healthcare advertising technology company built to improve better patient health and business outcomes, is pleased to be ranked no. 28 by Crain’s New York Business amongst the 100 Best Places to Work in New York City in the Large Employer Category.
In partnership with Best Companies Group, Crain’s surveyed more than 20,000 employees across all five boroughs on the types of work atmospheres, leadership styles, opportunities for mentorship and professional growth, traditional benefits, and atypical “work perks” that make a company a great place to work.

Chatbots and live chats are a staple of the online experience. As businesses seek to take more of their communications online, text-based communications can be leveraged to facilitate rapid customer service and customer support. Brands can save money, get more bang for their buck, take the strain off their contact centers, and boost sales. Yet chatbots and live chat systems run very differently and it’s important to understand the pros and cons of each.
Both solutions are stealing the limelight from traditional channels like email or phone. But should you go for human-powered live chat or a

1. Could you tell us more about your journey as the founder of Soup Agency?
I have always been passionate about Marketing, I like the fact that the industry doesn’t stay still and the landscape is forever changing. After working for a number of different companies over last 10 years I knew it was time for me to take the next step and branch out on my own. It wasn’t an easy road and at times the challenges hit harder than the wins. For the first 2 years I was a one-woman show and ran the agency myself. I still remember the day I hired my first employee, the significance of that moment meant I

The 5Ps of marketing have changed dramatically. Are Traasdahl from Crisp, shares tips on how brands can gain a competitive advantage in the omnichannel marketing space.
Rapidly changing consumer attitudes and behavior. Surging growth in online grocery shopping. Higher expectations for an omnichannel experience. An evolving competitive landscape. No doubt, things have changed radically in the retail business, especially in the past year.

Conversational AI is becoming common day by day. Not only for commercial objectives but also for entertainment. When computers converse with humans, developers put forth a lot of effort to make the interactions as human-like as possible.
This article will walk you through the major components of conversational AI, use cases, how it works, and more.

What is Conversational AI?
Conversational AI is a set of technologies that allow human-like interactions between humans and computers via automated messaging and speech-enabled applications.
By detecting speech and text, interpreting intent,

Marketing professionals have just begun to unleash the complete power of Data Management Platforms. In a true sense, DMP deployment gained momentum with the knowledge of how and why to use it. Initially, marketers had an ambiguous notion of its placement. DMP draws customer information from first, second, and third party data. They connect to the data points as well as the end content execution.
Briefly speaking, DMP collects and organizes customer data gathered from multiple sources and channels. It creates a complete overview of a brand’s audience. Advertising and marketing campaigns furth

Of course, profits are key to running a business, but that’s not its purpose. The brand purpose is the reason your brand exists, which is more than just money. You created your business to improve the lives of your customers by solving their problems, and that’s where you can create an emotional connection.
What Is a Brand Purpose?
Brands used to be in the power position. They spoke to customers and dictated the terms of the relationship, regardless of what the consumer thought. The philosophy was that if a customer didn’t like the brand, they could move on.

With privacy laws getting more stringent due to the shift away from cookies and the collection of other personal information, targeting and adding value to ad placement utilizing contextual data is at the forefront of the industry, especially as CTV/OTT supply continues to grow.
I remember years back when contextual products were on every activation in-market, and now I can’t wait to see what unique contextual offerings emerge as innovation pushes away from cookies and into context.

The design and the content are the core elements of a good website. To create content-focused websites, you need to choose a content management system (CMS) to power the site. The CMS is essential to the success of practically any well-designed website because it allows users to add, change, and remove content without the need for a tech expert to get things going.
You need to have a basic understanding of computers, to get the site up and operating. However, with so many content management systems available now, choosing the ideal one for your needs can be difficult. There are many excellen

With 85% of consumers feeling that brands bear responsibility for ensuring their ads run adjacent to content that is safe (DV/Harris Poll), following a year of social disruption involving a divisive presidential election, racial injustice, and COVID-19, it’s no surprise that brand safety is a top priority for marketers.
But, the ways in which brands are approaching brand safety measurement are wrong — especially as we enter into an online world driven by the creator or “passion” economy

AI also plays an increasingly integral role in ad automation, helping advertisers test, iterate, and optimize performance. Still, many envision a grander future — one in which AI can manage ad campaigns independently.Though that future is possible, today, it’s just hype. Even AI pioneers only entrust the AI systems with specific problems. In the advertising industry, AI is mostly used for quantitative analysis because it cannot grasp human emotion or creativity. Until it is, the best advertising will rely on a marriage of AI and human ingenuity.

Let’s start with the big ones and investigate the key differences between Google and Facebook ads to help you determine which ads best fit your business’s goals. Facebook and Google ads have a lot of similarities. For instance, both have billions of active users with countless targeting options. If your business only has the budget to run ad campaigns across one of the two platforms, though, it’s essential to look at the high-level differences between the two.

The effects of the pandemic are waning for eCommerce merchants, with people eager to return to in-store shopping. Economic forces are also playing a role in consumer spending, as evidenced by major retail brands reporting declines in their eCommerce business. These challenges leave merchants searching for new approaches to boost customer engagement and conversion and enhance the customer experience while keeping a close eye on their budgets.
Adding to the mix, paid media campaigns have become more expensive and less effective, especially with leading browsers planning to block third-party co

Agile marketing centers around “sprints” – campaigns that are typically of short duration and where participants measure results frequently, iterate to optimize results in the current campaign and apply lessons learned to future efforts.Agile marketing is usually a budget-friendly approach when compared to a traditional marketing campaign, which might roll out over many weeks or months.